To sell the best brands at every price point with knowledgeable, friendly, and attentive service for every customer every time across our markets and categories.
To be recognised as the best mobile phone accessories, repair, and premium portable audio retailer in our markets by our customers, employees, suppliers, and competitors.
Mutual Respect - Towards each other and our customers.
Integrity - In everything we do by repairs, which continues to be a key-value and convenience-driven service offer to this day.
Profitable Growth - By offering a full range of quality, genuine, globally recognised products at good value always.